With rise of handheld computing devices, Tablets, Smartphone or web connected mobile phones, Consumers are increasingly using mobile devices to manage and monitor their investment activities. Modern devices like iPhone, iPad, BlackBerry, Windows 7 Phone, Tablets, Android phone have made it easy for users to check their watch list, view real time quotes, study research and news, manage portfolios, trade live (Stocks, Forex, Commodities), EFT’s or Options from anywhere.
Merrill Lynch is the latest of an increasing number of investment banks to offer account services through mobile device applications. Merrill Edge and MyMerrill joined a host of iOS offerings which includes Chase Bank(JPM), Capital One (COF) and Citibank (C). Bank of America and Chase Bank also offer Android mobile banking apps, and the iPad has additional capability compared to the other devices in the new Merrill Lynch apps. The iPad apps offer more features including personalized dashboards and access to the latest research reports from BofA Merrill Lynch Global Research.
Citi announced the launch of Citi Issuer Access, a tablet-based suite of capital markets content designed specifically for issuers involved in the capital formation process. The content will be available on the iPad. Citi said it will be available on all tablets that have Safari browser, such as the iPad. As part of this initiative, issuers will receive dedicated tablet computers pre-loaded with a comprehensive suite of applications, including a real time issuer view into the order book, access to investor profiles, dynamic roadshow travel and meeting schedule, post-pricing investor relations services and support. Each tablet will be delivered pre-loaded with the following Citi Issuer Access suite of applications: An issuer view into the syndicate bookbuilding application to see the order book real time along with offering feedback, as well as a detailed roadshow travel and meeting schedule; and in-depth investor profiles, including portfolio characteristics, holdings, and investment approach. Other features include live access to the Bigdough database of institutional contacts and advanced investor screening tools and real time market intelligence, quotes and news.